Brand designer & Co-founder @ LeftLoft
— Milano, Italy
Francesco Cavalli has 20 years of experience in the field of visual and identity as creative director and strategic designer. He lives and works in Milan, where he founded Leftloft together with his partners while they were studying urban planning at Politecnico di Milano. Since 1997 the studio created more than 900 projects for local and international clients. From identity to publishing to the curatorship of events, Francesco has worked for institutions and companies such as Moleskine, dOCUMENTA (13), FC Internazionale, Cassina, Colmar, Subito, and others.
In 2009 he temporarily left Milan to established a new branch in New York. In 2015 he started Luft, a research project within the studio devoted to developing a creative thinking and a collaborative production through design.
He’s been Visiting Professor of Visual Design, at the Politecnico University, in Milan. In 2005 he founded the "Ministero della Grafica", a cultural association for the promotion of Italian graphic design.
Since 2017 course leader of the Master Course in Visual Design in Raffles Milano.
Leftloft is an independent studio where ideas, people, and skills converge to develop a wider vision for design, culture, and communication. Established in 1997 in Milan by Andrea Braccaloni, Francesco Cavalli, Bruno Genovese and David Pasquali, the studio opened an office in New York, in 2009, and now operates with a team of designers, each specialized in various fields, from branding to web design. Leftloft has developed projects locally and internationally collaborating with some of the most important Italian companies and institutions The studio has also opened Luft, a think tank devoted to developing a creative thinking and a collaborative production through design.
Main activities include: identity/research/concept/strategy/art direction/narrative.Leftloft’s projects have been awarded among others by, D&AD Award, ED-Awards, ADI Design Index, Laus Award, Creative Review Annual, TDC Annual, ID Annual Design Review.