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Amsterdam, Netherlands


Sasha Irla

UX Lead @ Studio Kraftwerk
— Amsterdam, Netherlands

 

Sasha Irla



Born and raised in Cape Town, South Africa, Sasha currently leads the UX team at Studio Kraftwerk in Amsterdam. He believes that understanding user motivation, co-creation and an emphasis on craft lead to meaningful and desirable products & services.

About Studio Kraftwerk


They are not that band from Germany. Studio Kraftwerk is a team of designers, strategists and creatives who believe that technology needs creativity and craft to deliver human experiences that seamlessly integrate into people's daily life. That's why they craft digital products that are both useful and desirable. For smart brands that fully embrace insight driven design to create better customer relationships and new revenue streams.

 
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