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Amsterdam, Netherlands


Sasha Irla

UX Lead @ Studio Kraftwerk
— Amsterdam, Netherlands

Sasha Irla


Born and raised in Cape Town, South Africa, Sasha currently leads the UX team at Studio Kraftwerk in Amsterdam. He believes that understanding user motivation, co-creation and an emphasis on craft lead to meaningful and desirable products & services.

 


Keynote

Bridging the innovation gap


Technology is advancing faster than ever before, but we're struggling to navigate that change. As a result we're getting caught in an innovation gap; a big discrepancy between what’s theoretically possible tomorrow and what we can actually deliver today.
While we’re making cars autonomous, discovering cancer-saving technology through AI and hacking the human genome, we’re also still stumped by the simplest things. Like how to file our taxes, getting it right in another self-checkout lane, and struggling to set up conference calls.
How can we as designers bridge this gap?

About Studio Kraftwerk


They are not that band from Germany. Studio Kraftwerk is a team of designers, strategists and creatives who believe that technology needs creativity and craft to deliver human experiences that seamlessly integrate into people's daily life. That's why they craft digital products that are both useful and desirable. For smart brands that fully embrace insight driven design to create better customer relationships and new revenue streams.

 
Next speaker

Andrea Jezovit