Born and raised in Cape Town, South Africa, Sasha currently leads the UX team at Studio Kraftwerk in Amsterdam. He believes that understanding user motivation, co-creation and an emphasis on craft lead to meaningful and desirable products & services.
Bridging the innovation gap
Technology is advancing faster than ever before, but we're struggling to navigate that change. As a result we're getting caught in an innovation gap; a big discrepancy between what’s theoretically possible tomorrow and what we can actually deliver today.
While we’re making cars autonomous, discovering cancer-saving technology through AI and hacking the human genome, we’re also still stumped by the simplest things. Like how to file our taxes, getting it right in another self-checkout lane, and struggling to set up conference calls.
How can we as designers bridge this gap?